2021 Beauty Trends: What do Consumers Want and How can Brands Deliver?
Access the latest findings from our Voice of the Consumer: Beauty Survey!
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- Learn about how beauty and wellness are overlapping
- Hear directly from consumers about what they percieve as beauty and brands they are most likely to buy from
- Identify trends driving product innovation
The perception of beauty, health and wellness have significantly changed since the COVID-19 pandemic. As a result, consumers are demanding more authenticity and transparency when buying beauty products.
This paper showcases the results of Euromonitor International's latest Voice of the Consumer: Beauty Survey. Over 20,000 respondents across 20 core markets shared their thoughts on how the beauty industry has evolved and what they seeks from brands.
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